On-demand media environment

Creating an On-demand media environment

As a marketer, it sounds interesting and scary.. good to think that people might be interested in reading, knowing, bloging, podcasting about my “company” and scary to think what if they don’t.. what if they are just too busy and are considering ads as frills and turning them into blink [...]

What is ROI? Return on investment or relevance, originality and innovation!

I was going thru a webcast of Digital marketing conference on iamai.in.
Very interesting things were being discussed and most important being ROI.. something that internet has to show and prove again and again.. and I feel its perfectly fine. This is what distinguishes this medium from others and to helps companies invest money “to start [...]