Decentralize Corporate Blog

With more and more corporate resorting to Official Blogs, its time to wear thinking hats and plan before taking a plunge in these Web2.0 technologies. Blogs, wikis, and other collaborative technologies need a robust launch and execution plan. These require Investment and commitment.
So do we need a Corporate Blog which is (a) completely moderated [...]

Role of “Brand Experience” in B2B marketing

With new technologies (web2.0 as we call them collectively), the focus has amplified on “Brand experience”.
This might be a newer phenomenon for B2C companies, but for B2B companies, this existed even before new technologies had surfaced. Infact web2.0 is rightly said to be a socially driven phenomenon, facilitated by technology.
B2B saw Brand experience in [...]

MySpace..Facebook..Yahoo360….. Signs of Social network fatigue?

Imagine a scenario where people would be using “aggregators” to know about updates and latest happening/posts in “social networks”. With mushrooming online communities and networks, it’s becoming difficult for individuals to keep track of them.
We might see new kind of mashups which would combine favourites/ selected genres and personal profiles across various social networking sites.. [...]

Advertising on Blogs – Should we: should we not!

Many organizations are doing study on the effectiveness of advertising on UGC. I was going through a study done by blue Lithum Labs and ITToolbox.
The most important question that comes to mind while planning on such UGC sites (Social networking and user generated content sites) is how ethical it is to put “sponsored” content [...]

Alone in “public place” with “personal network”

I was reading an interesting article in Forbes – “Can you hear me now” by Sherry Turkle. I was quite moved with the way article went about saying how people have now started sticking to their personal network so much that they have lost the art and enthusiasm of meeting in person.
What the article [...]

Social Media driving Business concepts

I came across Alain Thys’s post on Social Media – Social Media Participation is Not Optional for Brands (http://www.mpdailyfix.com/cgi-bin/mt/mt-tb.cgi/8149)
Am sure very few people would disagree with this since we do not have a choice, but to agree! have seen the way it impacts product reviews; creates or tarnishes brand image and more importantly helps in [...]

Sramana Mitra says : Web 3.0 = (4C + P + VS)

Interesting! Formulas are always.. but this one in particular!
Web 3.0 = (Content, Commerce, Community , Context +Personalization +Vertical Search)
But is this not what web2.0 was also suppose to be? Read/Write is good.. but am sure personalization and vertical search (or if i may say content search in right context) is something that should have [...]

Content collaboration is KING

On my way back from Delhi, I was watching in-flight entertainment on Jet airways and came across an interview of Ajai Chowdhry and Shiv Nadar of HCL.
Ajai Chowdhry said that the future of web is in providing content in multiple languages. I completely agree with this view, but would like to extend the same to [...]