Is Web2.0 an online phenomenon?

Reiterating what I said in one of my previous posts – web2.0 is a socially driven phenomenon, facilitated by technology
So is internet necessary for web2.0? Not Really! Web2.0 is not online-dependent.
An interesting parallel is that of mashups. The benefit they offered to users was an integrated experience of viewing things/contents from different sources on the [...]

Google Gears Vs Microsoft Office

After feed reader becoming accessible offline, next application to be made accessible offline could be Google docs or spreadsheet. Could this be a threat to Microsoft? Especially for small businesses.
This has definitely been a smart move by Google. It clearly showcases focus on Programmers and a step towards building developer ecosystem with APIs since as [...]

NBC proposed to launch TV show ‘widgets’

Thought an interesting concept, still not too sure if this is the only way to solicit visitors and entice social interaction.
What is that they would offer different from other social networking sites? I agree, NBC video is something they can leverage on, but then why do the run of the mill stuff of providing buddies, [...]

Social networking on Mobile

Now that majority of phones come with browsers, video/media player and cameras, its time to enhance interaction on mobile! By creating communities on mobile, companies are empowering consumers to use phones for more than just talking and smsing.
Social networking on Mobile is a growing field and by 2011, the market is expected to be [...]

Community buzz: On a self-congratulatory path

Taking the thread from my previous post, though I liked what Toyota did, since it came across as a successful campaign and gave freedom of expression to bloggers.
Unlike Edelman Public Relations, who has been caught twice in unethical and fake Wal-Mart blog (flog) scandals and has been accused of bribing bloggers to write favorable reviews [...]

Bloggers help sell high value products

Toyota has carried out an interesting blog marketing campaign in Greece.
For the launch of their new hatchback model, the Auris, Toyota Hellas carried out a digital campaign to actively engage consumers with the brand and to generate leads for “test-drive” requests.
To create a buzz Blogger community was involved and was invited to test-drive the [...]