MTV’s "Vote for Snoop”… Do we really need SUCH campaigns?

I was shocked to see how MTV is trying to push the case of Australian Visa for Rapper Snoop Dogg (Real name Calvin Broadus). All coz was to co-host the MTV Australian Video Music Awards.
Earlier, he had been denied VISA from UK. There are various reasons for the same, not to forget that he [...]

Media brand equity lies in audience or experience?

With increasing content distribution and syndication, Media companies will have to decide where their priorities are – in pushing audience to their site by protecting content or pulling them by ensuring a better reading experience and environment.
Both approaches have pros, cons and opportunities linked with them.
Locking content behind registration
The good part of such approach is [...]

Yahoo SmartAds: 360 degree effort is needed

Not just Behaviorally targeted creative : 360 degree effort is needed

Anand, a colleague and friend, told me to checkout the new – SmartAds launched by Yahoo.. and added “Search information for this on Google..!”

SmartAd seems to be an interesting tool for advertisers since it would definitely reduce the spill. It’s always best to [...]