Carving a return path for consumers

A marketer’s dream is to get the consumer interaction. And am sure all try hard and give it what it takes to get in touch with the Right Prospect. Still, even after one manages to get in touch once, how often do we really feel satisfied with that one contact?  
Many a times what we miss [...]

Moving Beyond Viral Marketing

I still love the word “viral” and I include this in most of my marketing plan. But increasingly, with so many social media marketing, breaking clutter for “word of mouth” campaigns is getting difficult.
Going forward, to break the advertising clutter one would need to create concepts that are not just entertaining but are mashable and [...]

Advertising in Virtual world

Kids have now become focus of attraction for almost all advertising – starting from Car to loans!This is not just limited to family products on TV and main media, its escalated its way to virtual world too. 
There are many gaming sites/communities which attract kids who who spend hours a month playing games and socializing. [...]