“So.. Where is the pulp”!!
It’s a similar scenario in Internet marketing now.. the usual places where target audience were expected to be, have changed. Media consumers have now taken the shape of media creaters.
They are using various digital media platforms to create, publish and share images, videos and opinions! A new generation of “user generated content” is creating both problems and opportunities for marketers.
So if I want to showcase a car commercial (video), where do I do that? On Automobile page of Media publications? Or on Youtube? Or on a community website? I definitely can’t be present everywhere…but I know my target audience are indeed everywhere!
So, though yes the media has become targetable, but it’s become far too fragmented for a media plan. To win in this scenario, one needs “creativity” more than “logical planning”
Filed under: online marketing
Hi Pallavi, just happened to read your post on afaqs on social media. I disagree with your point on social media. Everyone on AFAQS is talking abt clicks n all.
Social media is much more than clicks,ctr’s and cpms. Not to say that they are not important. But it’s about a brand initiating a conversation but every brand strives to do. Social allows something which no other medium wil give u. Brands should not refrain frm these site coz cpc’ are lil higher. they should see how to be part of user’s conversation.
Tats my take
I agree that social media should not be measured in terms of click but seen as a medium for conversation. What i was pointing at was that with so much social media, target audience are scattered and everywhere.. It is becoming increasingly difficult to engage them since you do not know where they expect you!