Why do brands go in for makeover? The market need is to be more youthful? Or to compete with global brands they feel the need to embrace a brand change?
In case of CEAT, probably its both of the above and more. The fact that Youth is a lucrative segment, all brands are trying to [...]
Filed under: online marketing | Tagged: Brand experience, Brand refresh | 3 Comments »
As big as del.icio.us, dig.com or reddit.com
Sites like Indiapad.com, Putvote.com, Indiagram.com and more. Why is it that these sites couldn’t make it big despite providing the same utility with localised flavour. Is it because they are just “Me too” sites or changing user preference is difficult. When I get same features on del.icio.us, what would [...]
Filed under: online marketing | 2 Comments »
