Posted on August 18, 2008 by Pallavi Bhardwaj
Television is a star when it comes to entertainment with 18,000 cr in ad and pay revenue. In terms of Share of viewership, GEC leads the pack.
Share of viewership for GEC is 48.7% in 2008 as compared to News which is 8.5% and Sports which is just 3.2% in 2008. Though we all would [...]
Filed under: Social Media Marketing, online marketing | Tagged: Entertainment, India | Leave a Comment »
Posted on August 8, 2008 by Pallavi Bhardwaj
Even today, with multiple interactive avenues in advertising, role of jingle is unquestionable.. Though jingles started for radio advertising, they still form an important part of marketing mix even in age of online gaming.
Jingle of Parachute oil – “Pyaar mein… Gorgeous Hamesha’” was not just aired on TV and radio, was hosted on their website, [...]
Filed under: online marketing | Tagged: airtel, Brands, jingles, parachute commercial, titan | 1 Comment »
