Connecting with the right set of prospects when they have a “need” is crucial to marketing given the current economic and social scenario.
How does this happen? In what circumstances would you reach the people “ready” to spend? Simple – when they are looking for you!
And to do this, you need to be there – to impress them when they look for you. This concept, also called Inbound marketing is fast picking up owing to reduced marketing budgets and increased ROI pressures.
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Inbound marketing |
You |
Prospect |
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Create/collaborate |
Blog, Wiki, website, Ebooks, white papers, thematic websites/pages – thoughts.com, SEO, PPC |
RSS feeds, readers, Search Engine, adwords, technorati, blogpulse |
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Syndicate |
wire releases/content, reach high traffic sites, listing |
Digg, reddit, stumbleupon |
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Tag & share |
Video clips, images, virals, bookmarks, presentations |
Youtube, msn video, flickr, facebook, social networking website, del.icio.us, slideshare |
Filed under: online marketing | Tagged: B2B Marketing, B2C Marketing, Social Media Marketing
Hi Pallavi
Thanks for this map it is an excellent capsule .
While we have always said that measurability is a key advantage that the online media brings. In the above map one does see very measurable metric for SEO, PPC, Whitepaper, Ebooks, video sharing and some of the other tools.
Have you come across any metric for some of the social media channels – Blog, Wikki, RSS social networking & bookmarking?
What I have experienced is that it is that people try to measure the traffic they generate. Taking that metric one notices that the traffic is so fragmented that it does not come up in the statistically significant set most traffic analysis tools used. On the other hand looking at the adoption and the discussion (positive & negative) it generates one know that the the volume and influence it has significant . Would be nice to know how you would measure this ?
Or is this another case of measurablity biting back
Hi Sajal,
Not very specific to Social media alone, had answered a similar question on Intergrated marketing. It would be very interesting to read and explore more about social media metrics. Shall send you some info on your gmail id soon.. meanwhile, can go through this – http://www.linkedin.com/answers/marketing-sales/advertising-promotion/internet-marketing/MAR_ADP_INM/378082-8987538?goback=%2Ehom%2Emid_892364898%2Eavq_378082_8987538_0_*2%2Evpf_2797426_0_wYBD_name_*2_Pallavi_Bhardwaj
Hi,
What do you think about this advertising technique.
Consider the following scenario.
1. A exciting educational portal is created and the people are in a shoestring budget.(as always)
2.They come to know about an ad agency which has its ambassadors in all colleges across India.
3.The agency has just started its operations and they are willing to promote the portal for free.
4.They basically promote by asking their ambassadors to stick notices all over the college and some personalised messages sent to their fellow students.
Do you think will it work?
Umm… i think this would, to some extent. Let me explain why.
Imagine am in college and see some great creative sticky notes through out the college – yes branding is done! but what are the chances of me remembering the url by the time i come back home or go to comp lab – unless of course its mentioned just above my monitor screen!
Chances are, i will remember the concept, come to comp and forget the URL. So what do i do then? Go to Google and search! Are you there? if yes, then this surely works!