Posted on May 28, 2009 by Pallavi Bhardwaj
Television serials online – started probably with Hulu and have now reached India with sites like Star TV and Zoom streaming complete programs online.
Star TV has introduced Star Player on their site (www.startv.in) – a great online video entertainment tool that streams shows of the Star Network (channel V included). Though I have accessed the [...]
Filed under: B2C Marketing, Social Media Marketing, online marketing | Tagged: B2C Marketing, Brand association, Brand experience, Brand marketing, Entertainment, Social Media Marketing | 13 Comments »
Posted on May 27, 2009 by Pallavi Bhardwaj
Unhub – my personal toolbar. Useful? Yes.. How much.. Yet to explore! But interesting name – was planning to create an identity on hubpages when I heard of this!
With so many new and innovative tools available, am sure few years from now, all of us could have our different “home” applications. As internet and profile [...]
Filed under: Social Media Marketing | Tagged: Blog marketing, Social Media and Business, Social Media Marketing, Social network | 1 Comment »
Posted on May 24, 2009 by Pallavi Bhardwaj
Most of us start the project with a bang! Here we are starting this project that would change the way we are perceived in the market.. we go whole hog – empanel an agency, ensure we provide all the information needed.. and keep checking Google for results.
How often do we measure the value received. I [...]
Filed under: Search Engine Marketing, Social Media Marketing, online marketing | 1 Comment »
Posted on May 17, 2009 by Pallavi Bhardwaj
Almost 2 yrs back I had posted – “MySpace..Facebook..Yahoo360….. Signs of Social network fatigue?” and then saw the rise of aggregator services. A single sign-in platform to manage various social networking profiles.
Similar thing has been done by Google – a service which was much needed and since this doesn’t compete with the organic search result ranking, [...]
Filed under: Search Engine Marketing, Social Media Marketing, online marketing | Leave a Comment »
Posted on May 11, 2009 by Pallavi Bhardwaj
1. Identification of Keyword/key phrases
Ask SEO agency for
Your SEM strategy
Demand analysis
Search volume
Competition
Estimated Google Adwords daily clicks
Potential SEO volume.
Average PageRank for the keyword
Performance analysis
Average position
Click volume referred from search
Click quality
Outcomes (sales, registrations or leads)
Demand analysis
Use SEO to target the key phrases [...]
Filed under: Search Engine Marketing, online marketing | Tagged: online marketing, Search Engine Marketing, SEM, SEO | 1 Comment »
Posted on May 7, 2009 by Pallavi Bhardwaj
All search engines contain the following main components.
1. Crawler program to follow the links on each webpage. Its task is follows the links and scan the documents and web pages.
2. Spider is a program that downloads web pages on instructions of crawler. It does not have any visual components and works directly with the [...]
Filed under: Search Engine Marketing, online marketing | Tagged: pallavi bhardwaj, Search Engine Marketing, SEM, SEO | Leave a Comment »
