Almost 2 yrs back I had posted – “MySpace..Facebook..Yahoo360….. Signs of Social network fatigue?” and then saw the rise of aggregator services. A single sign-in platform to manage various social networking profiles.
Similar thing has been done by Google – a service which was much needed and since this doesn’t compete with the organic search result ranking, makes sense for those who have been trying to get on first page of Google.
This can make your profile easier to find and as this as a specific URL, makes it easier to send it out as a link- something that LinkedIn has done very successfully.
Soon, instead of going through the top 10 links, users might be scrolling down the first page results to see who you are in your Google profile – all information in one place.
All they need to do is to have a preview of 2-3 important links in the same page. For me, they would be my Digerati forum and LinkedIn content preview.
Filed under: Search Engine Marketing, Social Media Marketing, online marketing
