Social Media for Business..?

Why not? What is it that drives business?
 
1.  Good Product?  Naah! All have it! In such competitive market, bad products don’t survive and die soon..
2.  Innovative solutions? Did you say you introduced something new? Wait for a day till I improvise on your innovations and go big bang with it!
3.  Good service? Though it can [...]

Carving a return path for consumers

A marketer’s dream is to get the consumer interaction. And am sure all try hard and give it what it takes to get in touch with the Right Prospect. Still, even after one manages to get in touch once, how often do we really feel satisfied with that one contact?  
Many a times what we miss [...]

Leadership Brands

How is it that some brands arrive and others remain followers despite marketing and branding efforts? Is it because they have been early entrants or they really have something that differentiates them from others?
Interestingly, most brand that have strong ‘leadership” traits have mastered “outside – in approach”, which means apart from getting the Brand [...]

Is Web2.0 an online phenomenon?

Reiterating what I said in one of my previous posts – web2.0 is a socially driven phenomenon, facilitated by technology
So is internet necessary for web2.0? Not Really! Web2.0 is not online-dependent.
An interesting parallel is that of mashups. The benefit they offered to users was an integrated experience of viewing things/contents from different sources on the [...]

Community buzz: On a self-congratulatory path

Taking the thread from my previous post, though I liked what Toyota did, since it came across as a successful campaign and gave freedom of expression to bloggers.
Unlike Edelman Public Relations, who has been caught twice in unethical and fake Wal-Mart blog (flog) scandals and has been accused of bribing bloggers to write favorable reviews [...]

Decentralize Corporate Blog

With more and more corporate resorting to Official Blogs, its time to wear thinking hats and plan before taking a plunge in these Web2.0 technologies. Blogs, wikis, and other collaborative technologies need a robust launch and execution plan. These require Investment and commitment.
So do we need a Corporate Blog which is (a) completely moderated [...]

Role of “Brand Experience” in B2B marketing

With new technologies (web2.0 as we call them collectively), the focus has amplified on “Brand experience”.
This might be a newer phenomenon for B2C companies, but for B2B companies, this existed even before new technologies had surfaced. Infact web2.0 is rightly said to be a socially driven phenomenon, facilitated by technology.
B2B saw Brand experience in [...]

Social Media driving Business concepts

I came across Alain Thys’s post on Social Media – Social Media Participation is Not Optional for Brands (http://www.mpdailyfix.com/cgi-bin/mt/mt-tb.cgi/8149)
Am sure very few people would disagree with this since we do not have a choice, but to agree! have seen the way it impacts product reviews; creates or tarnishes brand image and more importantly helps in [...]