Ready or not – here I come..

Ready or not – here I come – This is what I hear when I watch Gen Z playing hide-n-seek.. Gen X used to ask “Are you ready,,, should I come?” Now that’s a change! Where Gen X was more Brand loyal, Gen Y is more loyal to medium than Brand. They want to engage/interact [...]

Weekly roundup (22-26 Feb 2010)

1. Google real-time search adds status updates from Facebook Pages It’s the first time the search giant has indexed content from the world’s largest social network in its real-time results. The key thing to remember, however, is that Google has much more limited access to Facebook’s real-time data than its competitor, Bing. Microsoft has deeper [...]

King of clones

Do we need more than 1 touch-point to reach the same place? Or better still duplicate websites? When you think of news, what comes to mind? – NDTV/IBN or Shaadi.com? If Shaadi.com ties-up with NDTV/IBN to provide “their” news in a co-branded way, will it become a success? Or would it stay as “good to [...]

A memorable decade..

Last day of a decade.. and what  a decade it was.  Still remember those initial internet and online marketing days when “But who will see it on internet” was such a difficult question to answer. . I remember struggling with data to justify a merge 1.5-2.0 lac spends on online. Client, and probably rightly so, [...]

What would you do with “brought friends”?

This service will guarantee you a slew of new followers in the time stated or we’ll provide you with a further 20% at no charge. In other words, we’re so confident that we’ll deliver on our promises or you’ll get 20% more followers than you’ve paid for in the end Will this help? With Dell [...]

Our Idiot box is online

Television serials online – started probably with Hulu and have now reached India with sites like Star TV and Zoom streaming complete programs online.  Star TV has introduced Star Player on their site (www.startv.in) – a great online video entertainment tool that streams shows of the Star Network (channel V included).  Though I have accessed [...]

Personal PR – Blog or Networking sites?

When, out of sheer selfish motive, I search for may name on Google, I was surprised to see “Rediff connexions” appear even before my own blog posts.. and to add to it my Rediff connexions is an empty profile. I had deleted contents from this almost an year back..   I fail to understand this [...]

Brand websites: An online tool to reckon with!

 Remember the days when each page “HAD” to have a BIG logo to be able to suffice the branding norms set by brand managers? Times have really changed with marketer spending money behind Campaign centric brand websites, which at times,  do not even carry the product name in the url. Take for instance sites by    [...]

Moving Beyond Viral Marketing

I still love the word “viral” and I include this in most of my marketing plan. But increasingly, with so many social media marketing, breaking clutter for “word of mouth” campaigns is getting difficult. Going forward, to break the advertising clutter one would need to create concepts that are not just entertaining but are mashable [...]

Is Web2.0 an online phenomenon?

Reiterating what I said in one of my previous posts – web2.0 is a socially driven phenomenon, facilitated by technology So is internet necessary for web2.0? Not Really! Web2.0 is not online-dependent. An interesting parallel is that of mashups. The benefit they offered to users was an integrated experience of viewing things/contents from different sources [...]