What would you do with “brought friends”?

This service will guarantee you a slew of new followers in the time stated or we’ll provide you with a further 20% at no charge. In other words, we’re so confident that we’ll deliver on our promises or you’ll get 20% more followers than you’ve paid for in the end

Will this help? With Dell story, [...]

Our Idiot box is online

Television serials online – started probably with Hulu and have now reached India with sites like Star TV and Zoom streaming complete programs online. 
Star TV has introduced Star Player on their site (www.startv.in) – a great online video entertainment tool that streams shows of the Star Network (channel V included).  Though I have accessed the [...]

Personal PR – Blog or Networking sites?

When, out of sheer selfish motive, I search for may name on Google, I was surprised to see “Rediff connexions” appear even before my own blog posts.. and to add to it my Rediff connexions is an empty profile. I had deleted contents from this almost an year back..
 

I fail to understand this ranking metrics. [...]

Brand websites: An online tool to reckon with!

 Remember the days when each page “HAD” to have a BIG logo to be able to suffice the branding norms set by brand managers? Times have really changed with marketer spending money behind Campaign centric brand websites, which at times,  do not even carry the product name in the url. Take for instance sites by    [...]

Moving Beyond Viral Marketing

I still love the word “viral” and I include this in most of my marketing plan. But increasingly, with so many social media marketing, breaking clutter for “word of mouth” campaigns is getting difficult.
Going forward, to break the advertising clutter one would need to create concepts that are not just entertaining but are mashable and [...]

Is Web2.0 an online phenomenon?

Reiterating what I said in one of my previous posts – web2.0 is a socially driven phenomenon, facilitated by technology
So is internet necessary for web2.0? Not Really! Web2.0 is not online-dependent.
An interesting parallel is that of mashups. The benefit they offered to users was an integrated experience of viewing things/contents from different sources on the [...]

NBC proposed to launch TV show ‘widgets’

Thought an interesting concept, still not too sure if this is the only way to solicit visitors and entice social interaction.
What is that they would offer different from other social networking sites? I agree, NBC video is something they can leverage on, but then why do the run of the mill stuff of providing buddies, [...]

Community buzz: On a self-congratulatory path

Taking the thread from my previous post, though I liked what Toyota did, since it came across as a successful campaign and gave freedom of expression to bloggers.
Unlike Edelman Public Relations, who has been caught twice in unethical and fake Wal-Mart blog (flog) scandals and has been accused of bribing bloggers to write favorable reviews [...]

Role of “Brand Experience” in B2B marketing

With new technologies (web2.0 as we call them collectively), the focus has amplified on “Brand experience”.
This might be a newer phenomenon for B2C companies, but for B2B companies, this existed even before new technologies had surfaced. Infact web2.0 is rightly said to be a socially driven phenomenon, facilitated by technology.
B2B saw Brand experience in [...]