A memorable decade..

Last day of a decade.. and what  a decade it was.  Still remember those initial internet and online marketing days when “But who will see it on internet” was such a difficult question to answer. . I remember struggling with data to justify a merge 1.5-2.0 lac spends on online.
Client, and probably rightly so, were [...]

Ghosts of Brand’s Past

Not sure if Dell would like it, but despite doing so much on social and digital media, it is still remembered for the mistakes committed in handling social media crisis.
I was invited for a social media knowledge sharing session and opening notes mentioned how some companies have been proactive – Starbucks while others like Dell [...]

This makes a good website…

Our Idiot box is online

Television serials online – started probably with Hulu and have now reached India with sites like Star TV and Zoom streaming complete programs online. 
Star TV has introduced Star Player on their site (www.startv.in) – a great online video entertainment tool that streams shows of the Star Network (channel V included).  Though I have accessed the [...]

ePR…Social media marketing.. online reputation management.. now what..

Most of us start the project with a bang! Here we are starting this project that would change the way we are perceived in the market.. we go whole hog – empanel an agency, ensure we provide all the information needed.. and keep checking Google for results.
 How often do we measure the value received. I [...]

Your profile on Google

Almost 2 yrs back I had posted – “MySpace..Facebook..Yahoo360….. Signs of Social network fatigue?” and then saw the rise of aggregator services. A single sign-in platform to manage various social networking profiles.
Similar thing has been done by Google – a service which was much needed and since this doesn’t compete with the organic search result ranking, [...]

SEM Strategy – in a nutshell

1. Identification of Keyword/key phrases
 

Ask SEO agency for
Your SEM strategy

Demand analysis

Search volume
Competition
Estimated Google Adwords daily clicks
Potential SEO volume.
Average PageRank for the keyword

Performance analysis

Average position
Click volume referred from search
Click quality
Outcomes (sales, registrations or leads)

 
Demand analysis 

Use SEO to target the key phrases [...]

SEO Notes – Understanding search engine working

All search engines contain the following main components.
1. Crawler program to follow the links on each webpage. Its task is follows the links and scan the documents and web pages.
2. Spider is a program that downloads web pages on instructions of crawler. It does not have any visual components and works directly with the [...]

Vote ME!

Am very optimistic about this election. Each time I voted, I did it ONLY for the party and never for the candidate. And obviously Independents never got my votes as I didn’t “know them”. I neither had interest nor opportunity to know any of the candidates.
 
But this election is different! It surely is! Not just [...]

Neta (dot) com

With elections round the corner and proven success of Obama’s online operation; India too was expected to follow the path to win hearts of tech-savvy and potentially influential – middle classes on the worldwide web.
 
It feel really happy to see the net coming of age and getting the focus, even from political parities and [...]