Weekly roundup (22-26 Feb 2010)

1. Google real-time search adds status updates from Facebook Pages It’s the first time the search giant has indexed content from the world’s largest social network in its real-time results. The key thing to remember, however, is that Google has much more limited access to Facebook’s real-time data than its competitor, Bing. Microsoft has deeper [...]

King of clones

Do we need more than 1 touch-point to reach the same place? Or better still duplicate websites? When you think of news, what comes to mind? – NDTV/IBN or Shaadi.com? If Shaadi.com ties-up with NDTV/IBN to provide “their” news in a co-branded way, will it become a success? Or would it stay as “good to [...]

A memorable decade..

Last day of a decade.. and what  a decade it was.  Still remember those initial internet and online marketing days when “But who will see it on internet” was such a difficult question to answer. . I remember struggling with data to justify a merge 1.5-2.0 lac spends on online. Client, and probably rightly so, [...]

Ghosts of Brand’s Past

Not sure if Dell would like it, but despite doing so much on social and digital media, it is still remembered for the mistakes committed in handling social media crisis. I was invited for a social media knowledge sharing session and opening notes mentioned how some companies have been proactive – Starbucks while others like [...]

This makes a good website…

Our Idiot box is online

Television serials online – started probably with Hulu and have now reached India with sites like Star TV and Zoom streaming complete programs online.  Star TV has introduced Star Player on their site (www.startv.in) – a great online video entertainment tool that streams shows of the Star Network (channel V included).  Though I have accessed [...]

ePR…Social media marketing.. online reputation management.. now what..

Most of us start the project with a bang! Here we are starting this project that would change the way we are perceived in the market.. we go whole hog – empanel an agency, ensure we provide all the information needed.. and keep checking Google for results.  How often do we measure the value received. [...]

Your profile on Google

Almost 2 yrs back I had posted – “MySpace..Facebook..Yahoo360….. Signs of Social network fatigue?” and then saw the rise of aggregator services. A single sign-in platform to manage various social networking profiles. Similar thing has been done by Google – a service which was much needed and since this doesn’t compete with the organic search result [...]

SEM Strategy – in a nutshell

1. Identification of Keyword/key phrases   Ask SEO agency for Your SEM strategy Demand analysis Search volume Competition Estimated Google Adwords daily clicks Potential SEO volume. Average PageRank for the keyword Performance analysis Average position Click volume referred from search Click quality Outcomes (sales, registrations or leads)   Demand analysis  Use SEO to target the [...]

SEO Notes – Understanding search engine working

All search engines contain the following main components. 1. Crawler program to follow the links on each webpage. Its task is follows the links and scan the documents and web pages. 2. Spider is a program that downloads web pages on instructions of crawler. It does not have any visual components and works directly with [...]