Carving a return path for consumers

A marketer’s dream is to get the consumer interaction. And am sure all try hard and give it what it takes to get in touch with the Right Prospect. Still, even after one manages to get in touch once, how often do we really feel satisfied with that one contact?  
Many a times what we miss [...]

Advertising on Blogs – Should we: should we not!

Many organizations are doing study on the effectiveness of advertising on UGC. I was going through a study done by blue Lithum Labs and ITToolbox.
The most important question that comes to mind while planning on such UGC sites (Social networking and user generated content sites) is how ethical it is to put “sponsored” content [...]

What is ROI? Return on investment or relevance, originality and innovation!

I was going thru a webcast of Digital marketing conference on iamai.in.
Very interesting things were being discussed and most important being ROI.. something that internet has to show and prove again and again.. and I feel its perfectly fine. This is what distinguishes this medium from others and to helps companies invest money “to start [...]