ePR…Social media marketing.. online reputation management.. now what..

Most of us start the project with a bang! Here we are starting this project that would change the way we are perceived in the market.. we go whole hog – empanel an agency, ensure we provide all the information needed.. and keep checking Google for results.
 How often do we measure the value received. I [...]

Your profile on Google

Almost 2 yrs back I had posted – “MySpace..Facebook..Yahoo360….. Signs of Social network fatigue?” and then saw the rise of aggregator services. A single sign-in platform to manage various social networking profiles.
Similar thing has been done by Google – a service which was much needed and since this doesn’t compete with the organic search result ranking, [...]

SEM Strategy – in a nutshell

1. Identification of Keyword/key phrases
 

Ask SEO agency for
Your SEM strategy

Demand analysis

Search volume
Competition
Estimated Google Adwords daily clicks
Potential SEO volume.
Average PageRank for the keyword

Performance analysis

Average position
Click volume referred from search
Click quality
Outcomes (sales, registrations or leads)

 
Demand analysis 

Use SEO to target the key phrases [...]

SEO Notes – Understanding search engine working

All search engines contain the following main components.
1. Crawler program to follow the links on each webpage. Its task is follows the links and scan the documents and web pages.
2. Spider is a program that downloads web pages on instructions of crawler. It does not have any visual components and works directly with the [...]