Weekly roundup (22-26 Feb 2010)

1. Google real-time search adds status updates from Facebook Pages It’s the first time the search giant has indexed content from the world’s largest social network in its real-time results. The key thing to remember, however, is that Google has much more limited access to Facebook’s real-time data than its competitor, Bing. Microsoft has deeper [...]

ePR…Social media marketing.. online reputation management.. now what..

Most of us start the project with a bang! Here we are starting this project that would change the way we are perceived in the market.. we go whole hog – empanel an agency, ensure we provide all the information needed.. and keep checking Google for results.  How often do we measure the value received. [...]

Your profile on Google

Almost 2 yrs back I had posted – “MySpace..Facebook..Yahoo360….. Signs of Social network fatigue?” and then saw the rise of aggregator services. A single sign-in platform to manage various social networking profiles. Similar thing has been done by Google – a service which was much needed and since this doesn’t compete with the organic search result [...]

SEM Strategy – in a nutshell

1. Identification of Keyword/key phrases   Ask SEO agency for Your SEM strategy Demand analysis Search volume Competition Estimated Google Adwords daily clicks Potential SEO volume. Average PageRank for the keyword Performance analysis Average position Click volume referred from search Click quality Outcomes (sales, registrations or leads)   Demand analysis  Use SEO to target the [...]

SEO Notes – Understanding search engine working

All search engines contain the following main components. 1. Crawler program to follow the links on each webpage. Its task is follows the links and scan the documents and web pages. 2. Spider is a program that downloads web pages on instructions of crawler. It does not have any visual components and works directly with [...]