Ready or not – here I come..

Ready or not – here I come – This is what I hear when I watch Gen Z playing hide-n-seek.. Gen X used to ask “Are you ready,,, should I come?” Now that’s a change! Where Gen X was more Brand loyal, Gen Y is more loyal to medium than Brand. They want to engage/interact [...]

Weekly roundup (22-26 Feb 2010)

1. Google real-time search adds status updates from Facebook Pages It’s the first time the search giant has indexed content from the world’s largest social network in its real-time results. The key thing to remember, however, is that Google has much more limited access to Facebook’s real-time data than its competitor, Bing. Microsoft has deeper [...]

A memorable decade..

Last day of a decade.. and what  a decade it was.  Still remember those initial internet and online marketing days when “But who will see it on internet” was such a difficult question to answer. . I remember struggling with data to justify a merge 1.5-2.0 lac spends on online. Client, and probably rightly so, [...]

What would you do with “brought friends”?

This service will guarantee you a slew of new followers in the time stated or we’ll provide you with a further 20% at no charge. In other words, we’re so confident that we’ll deliver on our promises or you’ll get 20% more followers than you’ve paid for in the end Will this help? With Dell [...]

Our Idiot box is online

Television serials online – started probably with Hulu and have now reached India with sites like Star TV and Zoom streaming complete programs online.  Star TV has introduced Star Player on their site (www.startv.in) – a great online video entertainment tool that streams shows of the Star Network (channel V included).  Though I have accessed [...]

http://unhub.com/pallavi

Unhub – my personal toolbar. Useful? Yes.. How much.. Yet to explore! But interesting name – was planning to create an identity on hubpages when I heard of this!  With so many new and innovative tools available, am sure few years from now, all of us could have our different “home” applications. As internet and [...]

ePR…Social media marketing.. online reputation management.. now what..

Most of us start the project with a bang! Here we are starting this project that would change the way we are perceived in the market.. we go whole hog – empanel an agency, ensure we provide all the information needed.. and keep checking Google for results.  How often do we measure the value received. [...]

Your profile on Google

Almost 2 yrs back I had posted – “MySpace..Facebook..Yahoo360….. Signs of Social network fatigue?” and then saw the rise of aggregator services. A single sign-in platform to manage various social networking profiles. Similar thing has been done by Google – a service which was much needed and since this doesn’t compete with the organic search result [...]

Vote ME!

Am very optimistic about this election. Each time I voted, I did it ONLY for the party and never for the candidate. And obviously Independents never got my votes as I didn’t “know them”. I neither had interest nor opportunity to know any of the candidates.   But this election is different! It surely is! [...]

Pleasantly surprised

While working on an Online reputation management project for company leadership, thought would check my reputation quotient. So started with Google search – results showed linkedin, naymz and other business networking sites besides few posts from my blog – pallavibhardwaj.wordpress.com Then came across posts by Gaurav (http://www.gauravonomics.com/blog/list-of-social-media-blogs-in-india/) and Sampad Swain (http://sampadswain.com/2008/09/top-10-social-media-blogs-in-india/). They had done research [...]