Comments for Digerati Forum http://pallavibhardwaj.wordpress.com Thu, 10 Sep 2009 15:13:52 +0000 http://wordpress.com/ hourly 1 Comment on Brand websites: An online tool to reckon with! by sandrar http://pallavibhardwaj.wordpress.com/2008/01/06/brand-websites-an-online-tool-to-reckon-with/#comment-183 sandrar Thu, 10 Sep 2009 15:13:52 +0000 http://pallavibhardwaj.wordpress.com/2008/01/06/brand-websites-an-online-tool-to-reckon-with/#comment-183 Hi! I was surfing and found your blog post... nice! I love your blog. :) Cheers! Sandra. R. Hi! I was surfing and found your blog post… nice! I love your blog. :) Cheers! Sandra. R.

]]> Comment on Our Idiot box is online by srinath http://pallavibhardwaj.wordpress.com/2009/05/28/our-idiot-box-is-online/#comment-180 srinath Mon, 10 Aug 2009 09:29:27 +0000 http://pallavibhardwaj.wordpress.com/?p=204#comment-180 @Nishant: shall await your business :-) @Nishant: shall await your business :-)

]]> Comment on Our Idiot box is online by srinath http://pallavibhardwaj.wordpress.com/2009/05/28/our-idiot-box-is-online/#comment-179 srinath Mon, 10 Aug 2009 09:26:54 +0000 http://pallavibhardwaj.wordpress.com/?p=204#comment-179 Hehe :-) Hehe :-)

]]> Comment on Our Idiot box is online by Nishant Singh http://pallavibhardwaj.wordpress.com/2009/05/28/our-idiot-box-is-online/#comment-178 Nishant Singh Mon, 10 Aug 2009 09:15:30 +0000 http://pallavibhardwaj.wordpress.com/?p=204#comment-178 Thanks Pallavi.. Quite a useful research by Neilson. @Shrinath, thanks for the statistics. And i cannot promise you any business, not yet :).. Thanks Pallavi.. Quite a useful research by Neilson.

@Shrinath, thanks for the statistics.

And i cannot promise you any business, not yet :) ..

]]> Comment on Our Idiot box is online by Pallavi Bhardwaj http://pallavibhardwaj.wordpress.com/2009/05/28/our-idiot-box-is-online/#comment-177 Pallavi Bhardwaj Mon, 10 Aug 2009 08:24:50 +0000 http://pallavibhardwaj.wordpress.com/?p=204#comment-177 @Nishant - The studies that have mentioned can be found on the AC nielson site, Morgan Stanley Media report and also on comscore. @Nishant – The studies that have mentioned can be found on the AC nielson site, Morgan Stanley Media report and also on comscore.

]]> Comment on Our Idiot box is online by srinath http://pallavibhardwaj.wordpress.com/2009/05/28/our-idiot-box-is-online/#comment-176 srinath Mon, 10 Aug 2009 06:40:15 +0000 http://pallavibhardwaj.wordpress.com/?p=204#comment-176 @ Nishant..Nice to know that you are following startv.in so I can confirm 3 - 4 uniques here already :-) Jokes apart...have a look at the video / TV section of the following sites: www.oneindia.in, www.buzzintown.com, www.webdunia.com...these are some sites where the StarPlayer is already running. The same is also available on Facebook (some work is still going on there)...on the whole we have a reach of over 7 million uniques...we premiered 2 star plus shows (webcast first before the episodes were aired) got over 3 lakh views in about 2 -3 hours. we have over 120 million video views every month. avearge time spent by a person is over 15 minutes.... Now that I have given you all statistics..do I see any business coming my way from you ;-) @ Nishant..Nice to know that you are following startv.in so I can confirm 3 – 4 uniques here already :-) Jokes apart…have a look at the video / TV section of the following sites: http://www.oneindia.in, http://www.buzzintown.com, http://www.webdunia.com…these are some sites where the StarPlayer is already running.

The same is also available on Facebook (some work is still going on there)…on the whole we have a reach of over 7 million uniques…we premiered 2 star plus shows (webcast first before the episodes were aired) got over 3 lakh views in about 2 -3 hours. we have over 120 million video views every month. avearge time spent by a person is over 15 minutes….

Now that I have given you all statistics..do I see any business coming my way from you ;-)

]]> Comment on Our Idiot box is online by Nishant Singh http://pallavibhardwaj.wordpress.com/2009/05/28/our-idiot-box-is-online/#comment-175 Nishant Singh Mon, 10 Aug 2009 05:53:29 +0000 http://pallavibhardwaj.wordpress.com/?p=204#comment-175 Hey, can you point me to the study you referred to? sounds interesting! @Shrinath. Thanks for clarifying that startv.in is only available for Indian audiences at the moment. Would you happen to have a guesstimate on the number of hits the portal gets and the number of minutes a person is on the portal? That could help to know how popular startv.in really is :D. Hey, can you point me to the study you referred to? sounds interesting!
@Shrinath. Thanks for clarifying that startv.in is only available for Indian audiences at the moment.
Would you happen to have a guesstimate on the number of hits the portal gets and the number of minutes a person is on the portal? That could help to know how popular startv.in really is :D .

]]> Comment on Our Idiot box is online by srinath http://pallavibhardwaj.wordpress.com/2009/05/28/our-idiot-box-is-online/#comment-174 srinath Thu, 06 Aug 2009 13:49:14 +0000 http://pallavibhardwaj.wordpress.com/?p=204#comment-174 late but yes following this :-) to clarify www.startv.in is available only in India presently. Already being monetized ...got almost 67 brands online doing video advertising. Innovations as the the Sony Ericson site has done pretty good. Yes the audience is there, otherwise we would have never invested so much into it. The content is all archived ones and also as recent as what has been telecast yesterday. August 5th 2009 we webcast two episodes even before the same was shown on TV. (http://exchange4media.com/e4m/news/fullstory_industrybrief.asp?section_id=35&news_id=35516&tag=31232) Yes lots of new things to happen...question is if the industry and the consumers look at this change positively...consumers are alreday doing that..industry perception will certainly help us to monetize better late but yes following this :-)

to clarify http://www.startv.in is available only in India presently. Already being monetized …got almost 67 brands online doing video advertising. Innovations as the the Sony Ericson site has done pretty good.

Yes the audience is there, otherwise we would have never invested so much into it. The content is all archived ones and also as recent as what has been telecast yesterday. August 5th 2009 we webcast two episodes even before the same was shown on TV. (http://exchange4media.com/e4m/news/fullstory_industrybrief.asp?section_id=35&news_id=35516&tag=31232)

Yes lots of new things to happen…question is if the industry and the consumers look at this change positively…consumers are alreday doing that..industry perception will certainly help us to monetize better

]]> Comment on Our Idiot box is online by Pallavi Bhardwaj http://pallavibhardwaj.wordpress.com/2009/05/28/our-idiot-box-is-online/#comment-173 Pallavi Bhardwaj Tue, 28 Jul 2009 13:53:42 +0000 http://pallavibhardwaj.wordpress.com/?p=204#comment-173 :) Thanks Abhishek - as you can see, am reading your reply bottom-up! Less traffic from tier 2 cities might be due to lower broadband penetration and hence videos not opening that easy to give a good experience. Also, as you rightly mentioned, female audience might be hooked on to TV to ensure they do not miss any episode! ;) just kidding! :) Thanks Abhishek – as you can see, am reading your reply bottom-up!
Less traffic from tier 2 cities might be due to lower broadband penetration and hence videos not opening that easy to give a good experience. Also, as you rightly mentioned, female audience might be hooked on to TV to ensure they do not miss any episode! ;) just kidding!

]]> Comment on Our Idiot box is online by Pallavi Bhardwaj http://pallavibhardwaj.wordpress.com/2009/05/28/our-idiot-box-is-online/#comment-171 Pallavi Bhardwaj Tue, 28 Jul 2009 13:47:43 +0000 http://pallavibhardwaj.wordpress.com/?p=204#comment-171 Well Nishant, am sure Startv will start monetizing it basis geo-targeting. And as far as NRIs are concerned, why do you say this is only for them? Maybe they get more traffic from these countries (Maybe Srinath can answer this if they are tracking it), but even in India, studies have shown that heavy users of television are also heavy users of internet! So "Oh i missed that episode - let me watch it online" is a reality. Well Nishant, am sure Startv will start monetizing it basis geo-targeting. And as far as NRIs are concerned, why do you say this is only for them? Maybe they get more traffic from these countries (Maybe Srinath can answer this if they are tracking it), but even in India, studies have shown that heavy users of television are also heavy users of internet! So “Oh i missed that episode – let me watch it online” is a reality.

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