Growing phenomenon of Timeshifting and Placeshifting

As “Experience” becomes portable and time-independent, consumers have better options to interact with the brand.

Consumers have become time and place independent with content being available across all media platforms – Interactive TV, Internet, Mobile and in all media formats – rich media, video, only text, audio and at a time when they need it – VoD, WAP etc.

With consumers deciding time and place of interaction, the challenge this situation puts forward is to check the relevancy of “right message, right time” in this changing ecosystem.

Going forward, even traditional media will become less defined; provide choice, control and interactivity to the end user to gain a higher mindshare