Brand websites: An online tool to reckon with!

 Remember the days when each page “HAD” to have a BIG logo to be able to suffice the branding norms set by brand managers? Times have really changed with marketer spending money behind Campaign centric brand websites, which at times,  do not even carry the product name in the url. Take for instance sites by    Whatstheprogram.com Meethamoments

Clinic All Clear : www.makeyourmoves.com
Ponds: www.iblushed.com
Cadbury: www.meethamoments.com
Lux: www.xappeal.in
Kwality Walls : www.spillurdill.com
Lays: www.whatstheprogram.com
HSBC: www.yoursolutions.co.in 
There are few other marketers who wish to experiment, but with limited risks, like:
Sunsilk : www.sunsilkgangofgirls.com
Mentos: www.mentoshelpline.com
Maxfresh: www.maxfreshclub.com 

Interestingly, all the above-mentioned sites cover brand and more. Besides talking about their won products, the websites provide a whole host of activities for the visitors. Slipping in to the genres of Social networking, these sites try to combine brand with every-day activity.  They seem to have understood the rules of the game: Activity and loyalty are key to SMM success”.   

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