Social Media: A footloose media world

Social Media represents people power..moving decisions from editors to the masses.. Collapsing the line between publishers and public.

In this age and era of millions of blogs, networking sites, syndication and distribution, strength lies in being able to target and engage the right target audience.

In my previous post, had mentioned that it is getting increasingly difficult for marketers to get in touch with prospects. So what is the solution? Move away from social media and focus again Traditional Media? And no marks for guessing, the answer is NO.Nanhi Kali

What needs to be done is to involve the existing medium and platforms judiciously so as to co-create and ensure that the combined sum is more that individual.

A great strategy has been adopted by Nanhi Kali, a non-profit project managed jointly by the KC Mahindra Education Trust and the Naandi Foundation to help underprivileged girls in India complete their primary education. They have created a gateway to various social media in form of

The site opens on a Wikipedia page, which carries information about the project and a virtual cloud navigator with links to their communities across various social media sites like Facebook, YouTube, Flickr etc including link for donations, directing individuals to, where users can donate money.


An impressive concept!!