Personal PR – Blog or Networking sites?

When, out of sheer selfish motive, I search for may name on Google, I was surprised to see “Rediff connexions” appear even before my own blog posts.. and to add to it my Rediff connexions is an empty profile. I had deleted contents from this almost an year back..


Google organic results

Google organic results

I fail to understand this ranking metrics. What is more important? Personal Blog? Or just being present on a networking site? How it is that blog posts are less valued than an empty profile on social networking site?

The blog which I write (though the frequency is low), is still more populated and relatively recently updated comes below Rediff connexions.  Though I agree SEM does the magic, but I always thought that Google crawlers focuses on Content as well.. but that doesn’t look like it, atleast not in this case.