Entertainment high on demand in India – TV, Online and Mobile

Television is a star when it comes to entertainment with 18,000 cr in ad and pay revenue. In terms of Share of viewership, GEC leads the pack.

Share of viewership for GEC is 48.7% in 2008 as compared to News which is 8.5% and Sports which is just 3.2% in 2008. Though we all would agree that now a days even News channels can quality as “Entertainment channels” with very basic serious news and more of sensational, trivial and tabloid news.


 Source: Afaqs.com

Mobile Internet is also seeing transition into a personal entertainment platform.

In India, as per Nelson the top five mobile site categories in India are games (visited by 38 per cent of mobile Internet users), email (33 per cent), entertainment (21 per cent), music (18 per cent) and sports (15 per cent) as against US and European markets, where mobile Internet is used mostly for information and news, BRIC markets are driven to entertainment content.

In India, mobile Internet fills an important gap in homes and schools where PCs are not easily accessible.



Internet: Entertainment rules

Networking and Entertainment activities are the biggest gainers in popularity. Communication, networking and entertainment activities stand out as the more popular online activities, with the biggest gains in usage accumulated by social networking, matrimonial search and dating and friendship activities.

Facebook and other online networking communities have changed the way we interact and keep in touch. Not only have they been successful in helping build new friends, their “Search parameters” have helped many people “get back in touch”. No wonder 41% of internet audience are a member of some or the other social networking community.

Source: Juxtconsult.com




Brands and memorable jingle!

Even today, with multiple interactive avenues in advertising, role of jingle is unquestionable.. Though jingles started for radio advertising, they still form an important part of marketing mix even in age of online gaming.

Jingle of Parachute oil – “Pyaar mein… Gorgeous Hamesha’” was not just aired on TV and radio, was hosted on their website, on portals, on YouTube and hosted as ringtones across many sites. On Reliance Mobile World, this jingle was deployed under the Romantic Hits category.  I have heard my friends listen to this time an again on their laptop!

As a country, we not only love pleasant and soothing tunes, but even voices of our actors and actresses, and any brand that uses a famous celebrity voice to promote its products has met with success. Amitabh Bachhan, Naseeruddhin Shah and others have been famous not only for acting, but even for amazing voice quality!

Jingles which were melody based, with the brand name mentioned multiple times increased brand recall and became a synonym for the industry. Am linking some amazing, old and new jingles with their Brands…do add links for others incase you find them. These brands are best remembered for their music! Enjoy!!!

·         Parachute : Georgeous Hamesha
·         Hamara Bajaj
·         Nirma
·         Airtel
·         Titan watches
·         Vicco Tumeric cream
·         Frooti