A memorable decade..

Last day of a decade.. and what  a decade it was.  Still remember those initial internet and online marketing days when “But who will see it on internet” was such a difficult question to answer. . I remember struggling with data to justify a merge 1.5-2.0 lac spends on online.

Client, and probably rightly so, were very apprehensive of the medium..  those days with dial-up connections, only animated gif banners and emailers were possible.

However,  few clients had that vision and they utilized online marketing and paved way for innovations.  Citibank, Incredible India campaign (Ministry of Tourism) come to mind not only as they were top spenders, they were open to new formats.

Now with the kind of broadband connections, internet penetration and interactive media units, social media and networks mushrooming every day, we surely have come a long way..  

And with so many options available, we now have problem of plenty..  How to target right audience without being intrusive or spreading ourselves too thin..