Weekly roundup (22-26 Feb 2010)

1. Google real-time search adds status updates from Facebook Pages

It’s the first time the search giant has indexed content from the world’s largest social network in its real-time results.

The key thing to remember, however, is that Google has much more limited access to Facebook’s real-time data than its competitor, Bing. Microsoft has deeper ties to the social network, as an investor in Facebook and as a search provider for the site.

Microsoft has the ability to index public status updates, while Google’s access is limited to updates from Pages, which are vehicles for marketing rather than personal content.

Source: http://digital.venturebeat.com/2010/02/24/google-real-time-search-facebook-pages/

2. Jivisha.com – Doctors Get Own Social Networking Space

My opinion: I don’t see this model to be successful soon in India. There are many “yellow” pages that have profile of doctors.

Few questions:

  1. Would I go to a doctor reading about him/her on social networking page?
  2. How feasible is it for doctors to continue answering to queries by patients – for free
  3. How much time would busy/well trained and popular doctors spend on this?
  4. In presence of sites like NDTVdoctor that have specialized advisory panel of doctors, how credible would this site sound.

 Having said that, I tried this new feature that I have not seen on other sites – Search by Symptom. It is basically a doctor(specialist) search depending on symptom that you choose from an interactive application. Something that could be a selling point!

 3. Government finally gives approval to the 3G auction

 It is widely being speculated that in most circles three slots would be on sale while a few areas may have enough air waves to accommodate four players. However, Delhi area can have only two slots – thanks to extreme spectrum saturation.

Source: http://mobile.engadget.com/2010/02/24/india-picks-april-9-for-long-overdue-3g-auction/

 4.  Sports fever goes online!

–          Comscore Media metrics has announced statistics for sports websites in India which has seen a huge jump in visitors and time spent in January 2010.

        

–          After scoring 200 runs in an ODI innings against South Africa, Sachin became a twitter master too owning 3 out of the top 10 trending spots on twitter.  Most trended keyword was #sachinisgod – for almost 4 hours all through South Africa’s second innings.

–          Another good news is that youtube has bagged a 2 year exclusive deal with the IPL for streaming matches live. They have also roped in a sponsor for online series.

Source:  http://www.watblog.com, Comscore

5. DOCOMO – did the new! 

By giving away completely free access to Major social Networks like – Facebook, Twitter, Orkut & LinkedIn through its Buddynet Plan. The plan will also offer free usage of Nimbuzz chatting app on its network by Buddynet subscribers.

Source:  http://www.watblog.com

6. Maharashtra Police Launches ePortal http://gms.maharashtra.gov.in/CMS/

ePR…Social media marketing.. online reputation management.. now what..

Most of us start the project with a bang! Here we are starting this project that would change the way we are perceived in the market.. we go whole hog – empanel an agency, ensure we provide all the information needed.. and keep checking Google for results.

 How often do we measure the value received. I read a lot about measurement – am quite fond of that too – still, many times I too believe that the project is successful just because the agency reports say so.

 Few small things that we can do at our end to cross check –  besides Google search! 🙂

  1. Footfalls
    1. Create landing pages for key products/topics and monitor them regularly – brand mentions, if get converted into footfalls on the site add to the tangible benefit. 
    2. Provide additional information, contact and an asset that you want users to know about  – white paper, webinar signups/links, newsletter, demos, etc
    3. Measure Inbound links – see the kind of pages/sites that are linking to you.
  2. Eyeballs
    1. Monitor Google and Yahoo alerts for you and compete.
    2. Monitor Social media mentions – mention on blog posts, micro-blogs, answers, tagging and sharing sites. Many sites can help you in social media search – http://socialmention.com/, http://www.whostalkin.com and more – I find these 2 interesting.
    3. Content/mention on other web sites and publications. Try to provide links to the company site from the main body, not just contacts.

Let me see how well this works and keeps my enthusiasm going– this is my Q1 of these reports!

Your profile on Google

Almost 2 yrs back I had posted – “MySpace..Facebook..Yahoo360….. Signs of Social network fatigue?” and then saw the rise of aggregator services. A single sign-in platform to manage various social networking profiles.

Similar thing has been done by Google – a service which was much needed and since this doesn’t compete with the organic search result ranking, makes sense for those who have been trying to get on first page of Google.

 This can make your profile easier to find and as this as a specific URL, makes it easier to send it out as a link- something that LinkedIn has done very successfully. 

Soon, instead of going through the top 10 links, users might be scrolling down the first page results to see who you are in your Google profile – all information in one place.

 All they need to do is to have a preview of 2-3 important links in the same page. For me, they would be my Digerati forum and LinkedIn content preview.

SEM Strategy – in a nutshell

1. Identification of Keyword/key phrases

 

Ask SEO agency for Your SEM strategy
  • Demand analysis
    • Search volume
    • Competition
    • Estimated Google Adwords daily clicks
    • Potential SEO volume.
    • Average PageRank for the keyword
  • Performance analysis
    • Average position
    • Click volume referred from search
    • Click quality
    • Outcomes (sales, registrations or leads)

 

Demand analysis 

  • Use SEO to target the key phrases with high search volume and popularity. For best impact, select words that are popular enough and have average competition rate
    • Average Position 1 ad slot for Google receives approx. 5% clickthrough rate, so this can give an idea of the total expected SEO volume.
    • If the average PageRank for the given keyword is much above the site PageRank, then it is unlikely to be able to compete using this particular keyword. Hence the keyword should be discarded.
  • Use PPC to target the niche and rare keywords as it is often impractical to use SEO for the full range of niche phrases

Performance analysis

  • Create benchmark for the agency
    – Current Rank across Search engines
    – Actual monthly SEO volume  
    – Relevance 
    – Conversion (contact us, subscription form, downloads) 
     

 

 2. Internal ranking factors 

Recommendations for 

  • Amount of text on a page
  • Number of keywords on a page
  • Location of keywords
  • Text format – Title tag; alt tag etc
  • Directory structure
  • Navigation menu format
  • # keywords/keyword phrase per page
  • Keep page size between 500-3000 words
  • Keywords density should be between 5-7%
  • Keyword location – closer a keyword to the beginning of a document, more significant it becomes for the search engine.
  •  Search engines pay special attention to page text that is highlighted or given special formatting. Hence
    • Use keywords in headings.
    • Highlight keywords with bold fonts.
  • Title tag – 50-80 characters from the TITLE tag are displayed in search results and so limit the size of the title to this length.
  • Avoid subdirectories
  • Avoid javascript/flash/image menu. If that is mandatory, create a sitemap with html links to the pages.
  • Try to follow the rule – One page – one keyword phrase
  • Internal linking – not more than 50 links on one page.

 

 3. External ranking factors 

  • Index coverage
  • Link building strategy
  • Submission to general purpose directories
  • DMOZ directories
  • PR and Blog strategy
  • Link-building – Quality is determined by context, relevance, and popularity of the linking page, as well as the link text.
  • Focus on Natural link-building using quality content
  • Ensure Inbound links are from relevant sites that have high PageRank.

 

SEO Notes – Understanding search engine working

All search engines contain the following main components.

1. Crawler program to follow the links on each webpage. Its task is follows the links and scan the documents and web pages.
2. Spider is a program that downloads web pages on instructions of crawler. It does not have any visual components and works directly with the underlying HTML code of the page.
3. Indexer analyzes web pages downloaded by the spider. It parses each page and analyzes the various elements, such as text, headers, structural or stylistic features, special HTML tags, etc.
4. Database– storage for downloaded and processed pages
5. Results engine – extracts search results from the database. Is one of the important components as this determines which pages best match a user’s query and in what order the they should be listed.
6. Web server – a server that is responsible for interaction between the user and other search engine components.