King of clones

Do we need more than 1 touch-point to reach the same place? Or better still duplicate websites?

When you think of news, what comes to mind? – NDTV/IBN or Shaadi.com? If Shaadi.com ties-up with NDTV/IBN to provide “their” news in a co-branded way, will it become a success? Or would it stay as “good to have” feature with no future planning?

So what is a better approach? To offer a bouquet of services in related genre? Or expand in all possible directions – related or unrelated?

Both!

Network 18

As long as one take ownership and is not based on just tie-ups. The way Network 18 has expanded in all possible segments – by investing in them – not just tie-ups.

A great thing that NDTV has created is NDTV Social. Personally, I am a big fan of it. I believe the team and leadership at NDTV have created a good product and have tried to bridge the gap between anchors and audience. Something that IBM had also done successfully be being fore runner for “audience anchors”.

Still, despite having tasted success in something that they own, why did NDTV decide to go in for a tie-up again –for Property.  

NDTV Property 

Will I go to NDTV for property lookup? Not unless they come out with their own strong product and yes promote it heavily to get my mindshare.