A memorable decade..

Last day of a decade.. and what  a decade it was.  Still remember those initial internet and online marketing days when “But who will see it on internet” was such a difficult question to answer. . I remember struggling with data to justify a merge 1.5-2.0 lac spends on online.

Client, and probably rightly so, were very apprehensive of the medium..  those days with dial-up connections, only animated gif banners and emailers were possible.

However,  few clients had that vision and they utilized online marketing and paved way for innovations.  Citibank, Incredible India campaign (Ministry of Tourism) come to mind not only as they were top spenders, they were open to new formats.

Now with the kind of broadband connections, internet penetration and interactive media units, social media and networks mushrooming every day, we surely have come a long way..  

And with so many options available, we now have problem of plenty..  How to target right audience without being intrusive or spreading ourselves too thin..

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http://unhub.com/pallavi

Unhub – my personal toolbar. Useful? Yes.. How much.. Yet to explore! But interesting name – was planning to create an identity on hubpages when I heard of this! 

With so many new and innovative tools available, am sure few years from now, all of us could have our different “home” applications. As internet and profile presence becomes more and more fragmented, such aggregation hubs would continue to emerge!

Pleasantly surprised

While working on an Online reputation management project for company leadership, thought would check my reputation quotient. So started with Google search – results showed linkedin, naymz and other business networking sites besides few posts from my blog – pallavibhardwaj.wordpress.com

Then came across posts by Gaurav (http://www.gauravonomics.com/blog/list-of-social-media-blogs-in-india/) and Sampad Swain (http://sampadswain.com/2008/09/top-10-social-media-blogs-in-india/). They had done research on top social media blogs in India and I was pleasantly surprised to see my blog listed there. Though I do not believe in ranking but was happy to find my name in the must read blogs. Think enough inspiration to keep blogging.

 

Thanks both.

 

Personal PR – Blog or Networking sites?

When, out of sheer selfish motive, I search for may name on Google, I was surprised to see “Rediff connexions” appear even before my own blog posts.. and to add to it my Rediff connexions is an empty profile. I had deleted contents from this almost an year back..

 

Google organic results

Google organic results

I fail to understand this ranking metrics. What is more important? Personal Blog? Or just being present on a networking site? How it is that blog posts are less valued than an empty profile on social networking site?

The blog which I write (though the frequency is low), is still more populated and relatively recently updated comes below Rediff connexions.  Though I agree SEM does the magic, but I always thought that Google crawlers focuses on Content as well.. but that doesn’t look like it, atleast not in this case.